In its first iteration in 1999, The Cluetrain Manifesto already understood the truth that markets are conversations. Today, the digital social market of conversation is alive and bustling. And whether you’re intentionally engaged or not, your company is a part of it. Twitter, Facebook, LinkedIn, Instagram, and more – the diversity of channels presents a considerable challenge. You need to not only maintain a clear overview of the unfolding dialogue on all channels but also extract and understand the relevant information.
With a clear overview of market conversations across various channels, our Corporate Listening is your solution. Using relevant questions and the latest technology, it detects social topics, then systematically refines and visually represents them – revealing the hot topics and pain points of your target groups. From internal and external platforms, from social and classic media, our proven approach quickly gleans relevant information for you, often from questions you hadn’t even thought to ask. Our thorough documentation and visual representation make trends and topics easy to grasp and act on.