Knowing the name, location, and gender of a customer may have been enough at one point, but not today. Behavior-based data is what’s needed now. It allows companies to segment customers and communicate with them in relevant and genuine ways. In the age of disruption – marked by companies like Airbnb, Uber, and Instacart – customers expect excellent experiences on top of excellent products. And the only way to provide that is by knowing them. Do you know your clients? How do you get to know them? What data do you need? What data do you already have?
After merging all relevant customer data, we run analysis and visually represent your existing customer structure. Our Customer Insight Snapshot immediately reveals ways to segment customers for optimum journeys. By combining these insights with other information from sales, customer service, and external sources, the database can be expanded. We provide robust reports for further use or more in-depth analysis of connections.