Bridging the gap between teams and systems to truly engage your customer
Customers get frustrated if they face an inconsistent experience when changing the channel. The reason often lies in having different teams managing channels independently, each with its own system. But for the customer, it’s just one organization. The key to success lies in combining data from all channels and using the aggregated results to orchestrate meaningful journeys in real-time for each individual customer. That way, the customer gets a consistent, personalized experience no matter how they interact with your brand. Our journey orchestration platform can help you deliver exactly that.
Power the technology you already have
A Journey Orchestration platform enables you to listen and capture interactions across all channels and sync messages and experiences. It integrates customer data from multiple sources much faster and more easily than with traditional methods. It forms target groups in real-time, then delivers messaging using the tools you already have in place (e.g., Salesforce Marketing Cloud, Adobe Campaign, Eloqua).
In short, our solution integrates data from all touchpoints across all of your existing digital engagement platforms, giving your employees actionable intelligence and providing them with a clear next best action. And with its visualization of customer journeys and functionalities that help you derive true customer intention, it helps you employ the most relevant marketing measures on those platforms in the moment.
Let's talk about possible use cases to understand how Customer Journey Orchestration might work for your organization:
- A customer downloading a brochure on the website triggers the sending of their information to the responsible sales representative
- Participation at an event triggers a personalized widget on the website
- A clear sign of interest in a specific solution triggers an automatic hand-over of the contact to the outbound call center
- A specific interaction on a channel triggers a personalized email