In our digital world, the way we interact with customers continually evolves. To determine value, marketers must measure each communication for performance.
Over the last several years, various reports, dashboards, and monitoring tools have been developed and put to use by companies interested in monitoring their marketing performance.
Because integration of these discrete tools is tedious, if not impossible, many marketers and companies find themselves left with a jumbled mishmash of monitoring tools. Given this state of affairs, it’s understandable that others don't even attempt to measure.
In both cases, an intuitive and easy-to-handle integration and reporting solution is needed. It must provide an overview of the current state of marketing affairs and allow for comparing (and increasingly predicting) the performance of campaigns.
As a web-based application optimized for mobile devices, our digital marketing dashboard offers easy access to your marketing performance data. With our dashboard's visualized and easy to interpret results, it's painless to optimize your marketing activities. Depending on your indicators, visualizations are chosen, aggregates created, and comparisons made over time. And it's all adapted to your needs.