In our digital age, the way we interact with customers continually evolves. To determine value, each communication on each channel should be measured for performance. Over the last several years, various reports, dashboards, and monitoring tools have been developed and put to use by companies interested in monitoring their marketing performance. Because integration of these discrete tools is tedious, if not impossible, many marketers and businesses find themselves left with a jumbled mishmash for monitoring. Others don't even attempt to measure. Marketers need an intuitive and easy-to-handle integration and reporting solution. It must provide an overview of the current state of marketing affairs and allow for comparing (and increasingly predicting) the performance of campaigns.
Using a state-of-the-art algorithm that considers both inputs and targets, our Marketing Mix Optimizer (MMO) calculates the optimum allocation of your marketing budget for all channels. With statistical and machine learning methods, it not only increases campaigns' effectiveness but also makes their inputs measurable and transparent. Different simulation possibilities empower you to compare diverse scenarios and take into account the specific conditions of your campaign. You can adapt output to each situation, considering each unique aspect. This is not a standard black box solution but accounts for individual customers' requirements and conditions of competition.