Even with teams dedicated to each channel, many enterprises still have problems meeting customers' expectations for relevant content and personalized offers at the right time and on the right channel. The key to personalizing a customer's digital experience lies in customer data, which is often still hidden or barely accessible within clumsy systems. A solution is needed that can activate the next best action based on customer data.
Our Engagement Hub automates the management of customer lifecycles. Using data sources, the hub assigns customers to segments. Each customer gets relevant and exciting information whenever engaging your enterprise – whether on the website, social media, or by email. Channels can be developed either directly from the engagement hub or by intelligently designed existing touchpoints (e.g., your website). Everything from simple actions to sophisticated, automated, and multi-step marketing campaigns can be created for whatever you need. Since the engagement hub gets content from CI-compliant sources, your brand never loses consistency even with very tactical, short-term actions.