The marketing ecosystem has changed. Proliferating social channels, datasets, and customer expectations demand smarter marketing strategies, measures, and budgets. While a lot of marketers already collect data, they often don't know how to aggregate, analyze, interpret, and orchestrate it for decisions.
Our Multichannel Campaign Management assists you in the conception, implementation, and optimization of cross-channel campaigns. Behavioral data is evaluated, targeted segments defined, and the most relevant offers sent out through your offline and online channels at the right time. We turn your website into an interactive, individualized touchpoint with real-time, behavior-related retargeting. We even integrate CRM data for context-related individualization. With a closed-loop principle, campaign optimization becomes an integrated process. Changes in behavior are analyzed and anticipated, and methods adapted respectively.