Relevant content is critical for customer conversion. Today's marketing challenge is to offer an individual, appropriate, and consistent brand experience at each touchpoint. While many websites measure and even evaluate user behavior, the user experience remains the same. Whether a first-time visitor or a long-time customer, the individual is never addressed and additional touchpoints aren't realized.
We orchestrate unique and integrated brand experiences across diverse channels. For our Personalized Website solution, our digital assistant knows which visitors interacted with what and for how long. When visitors can be identified, our digital assistant considers additional CRM data and other touchpoint interactions. Our digital assistant aggregates complex relations and allocates users to analytically determined segments. The result – a completely automated, individualized, and consistent brand experience in real time.