Fragmented and complex markets create a situation where marketers must assess behavioral impact not only for customer segments but often for individual customers. At the same time, marketers are increasingly expected to handle resources economically. While these challenges can seem overwhelming, they present an opportunity to gain a competitive advantage by using the latest marketing insights and technologies.
During our Marketing Performance Check, we evaluate your marketing performance and identify concrete action alternatives as well as individual recommendations for action. We present you with relevant best-practice measures. The Marketing Performance Check starts with an online survey of all marketing staff, followed by in-depth telephone interviews with selected employees. The findings will then be analyzed by us and presented to you together with the resulting recommendations for action.