Developing a marketing plan today is such a complicated process that it’s almost impossible to manage without the appropriate software. You can use Excel sheets to plan, but they quickly become convoluted and prone to error. And this is just the beginning. Marketing planning is a challenge not only when organizing campaigns and budgeting for them but also when monitoring campaigns and measuring their success. What’s needed is a solution that reduces costs, enhances clarity, and empowers intelligent assessments that deliver insight.
Whether those planning, budgeting, managing, or monitoring marketing activities and campaigns, our web-based software simplifies the workflow of everyone on your team. Defined key performance indicators measure the impact of each action, and on-call graphic reports make effectiveness easy to assess and activities easy to compare. Thanks to the elimination of tedious spreadsheet design and upkeep, quality assurance and time savings are two more advantages. And by clicking a button, you can determine the return on marketing investment.