Today's salesperson is tasked with interacting with customers who are already well informed. This makes it especially important that their knowledge is always up to date and that their documents are always at hand. Particularly in decentralized companies, however, the corresponding materials are often scattered. Some can be found on the intranet or within complex folder structures, while others are only available as a printout in a folder. Today's sales teams need a central portal with constantly updated sales content where all relevant documents and data are available to the sales staff at all times. But not only that.
After the customer meeting, the salesperson should be able to deliver documents to the potential customer in a personal, simple, and user-friendly manner. This is often not the case. Problems include files that are too large, PDFs that cannot be opened on mobile devices, and a lack of information as to when and how the customer has studied the documents. The right central portal will not only simplify the procurement of material, but also optimize the dispatch of those materials to customers and enable intelligent, data-based follow-ups.
Easily share the right documents with the entire sales organization
Our web-based sales enablement portal can become the key resource to your sales team. It serves as the central repository for all sales-relevant documents, from product data sheets and fact sheets to testimonials and best practices to training materials and manuals. The assets can be called up effortlessly – anytime and anywhere – and the content is automatically adapted to the respective output device, be it a notebook, a tablet, or a smartphone. The clear structure and clever indexing make the assets easy to locate. At the same time, the central administration ensures that all files and information are up to date – and the marketing department can measure which content is used more or less by the sales department.