Bastian is responsible for the strategic development of the brand leadership circle. For more than 15 years, he has been consulting companies in over 40 branches in Switzerland, Germany and Austria in the field of strategic and operational brand management. His main focus is on developing brand-driven strategy, brand analysis and positioning, brand and assortment architecture, concepts for brand mobilisation, employer branding as well as the realisation of brand-oriented transformation processes in complex organisations. Bastian is regularly publishing papers in the field of brand management and is holding lectures at companies, universities and conferences.
Bastian Schneider, Chief Strategy and Business Development Officer, Brand Leadership Circle