After graduating from the University of St. Gallen (HSG) with a degree in business administration, René obtained a master’s degree in strategic marketing at the Cranfield School of Management in the UK. For more than ten years, he has been working in the field of enterprise software. He spent eight of those years as Head of European Business Development for a provider of rights and royalties management software in London, where he was consulting companies across industries.
René Affolter joined gateB as a Director in August 2014 and is responsible for global business development and partnerships with various marketing software providers. His main focus is on the marketing operations and marketing automation areas, ranging from brand and marketing portals to publishing solutions.