Roman Sonders is an experienced marketing and communications expert. Before serving as Café Royal's Global Head of Marketing & Communication, he was responsible for the branding of AMAG Automobil und Motoren AG, was the Owner and Managing Director of a branding agency, and was Head of Communications at Ford.
His credo: "I believe in the power of strong brands and value-based brand leadership. Successful companies are fully aware of their brand values — based on the company's 'purpose' — and bring them to life at every relevant customer touchpoint. By doing so, they create an extraordinary and holistic customer experience that matters."