Talkwalker provides gateB with a powerful tool for observing, analyzing, and visualizing worldwide discussions about brands, products, campaigns, and topics. Talkwalker sets new standards in this area by monitoring all channels, including the internet, social media, blogs, forums, print media, and even radio and TV stations. About 500 million posts are processed daily on 150 million networks and websites – and all that in 187 languages. With Talkwalker, the results are analyzed in real-time so that customer opinions, trends, or warning signals can be recognized early, the right influencers can be found, competitors can be screened, and campaigns can be led to success on a data-driven basis. These diverse and deep analytics can be easily combined with a company’s own data or other indicators to find correlations and to be at the right touchpoint at the right moment.
In combination with the marketing and data expertise of gateB, the insights gained with Talkwalker are followed by concrete, actionable next steps for effective brand communication.