Strategy, leadership, and controlling are central components in the job profiles of marketing responsibles. In reality, they only build about 20 percent of daily workload. Administrative tasks and project coordination are very time-consuming. That is, where marketing resource management (MRM) comes in the game to automate and standardize the operational marketing tasks. MRM analyzes and changes marketing processes deeply to guarantee an efficient brand leadership (internal factor) and brand consistency (in the outer appearance).
Central knowledge data base
gateB optimizies brand leadership in all relevant processes. By modularization, the MRM portal can be adapted to every specific customer's needs. Its core often is a CI portal with all brand-relevant information, from guidelines to templates or best practices. This digital contact point for all persons involved in the marketing processes is a great relief for the bearers of knowledge. Digital asset management is an other central part of clever MRM, making accessible marketing and communication data of all kind.