gateB AG

Make conscious use of limited resources

Consciously and efficiently use limited resources by automating manual processes

Marketing teams are, by nature, focused on the customer. This focus often causes a problem where the potential in internal processes is not seen. But these are the key to manage a growing number of touchpoints and possibilities with decreasing budgets.

Teams and agencies have to be freed from repetitive tasks so they can focus on strategic and important themes. Improvement potentials can be found along the entire value chain. From synchronizing marketing plans to controlling budgets or workflows with external partners; from the creation of content to managing media assets or the distribution and adaption of marketing materials in branches. 

«Efficiency and automation never happen at one go. Important are transparency and the strong will to constantly improve oneself.»

— Marco Wyler, Director Marketing Resource Management

Content nowadays can be centrally processed and then systematically and automatically generated and published. Working steps and approvals are transparent and compliance is ensured. Reports are of great help in constant improvements towards efficiency and automation.

The Key for Successful Operational Marketing

The Key for Successful Operational Marketing

Download our white paper on operational marketing to learn more.

Do you want to know more about our approach to marketing resource management?