Especially when a company buys another one or when two companies merge, there are a lot of factors to consider, from guidelines to legal questions. Bringing together two brands is always a big challenge, going along with many fundamental questions. First of all, the future brand has to be considered. Afterwards, the consolidation of all communication materials from print products to websites is a big issue.
Read our success story about how we supported OC Oerlikon in their post-merger integration of metco (German).