gateB AG

For successful communication, intelligent customer relationships, and a strong brand

Unbeatable brand communication with social listening

Our social listening solution provides real-time, data-based insights into which topics and trends are relevant or emerging in the social marketplace, whether your company is being talked about positively or negatively, and which influencers are relevant to you.

In order to get an up-to-date overview of what the market is saying — the "hot topics" and "pain points" of your target groups — gateB offers you social listening. Based on questions and relevant search requests, the relevant topics are identified, systematically prepared, and visualized in social spaces thanks to state-of-the-art technology. With gateB's proven approach, you can access relevant information — some of which flew under your radar before — very quickly and easily, both on internal and external (social & classic media) platforms. With the help of our intuitive reporting, the essential findings are easily presented and thoroughly documented.

Our partner: Talkwalker
Together, Talkwalker and gateB deliver a powerful tool for monitoring, analyzing, and visualizing discussions about brands, products, campaigns, and topics worldwide. Talkwalker sets new standards by monitoring all channels from online media, social channels, blogs, and forums to print and radio/TV stations. Approximately 500 million posts are processed daily on 150 million networks and websites. And all this in 187 languages. Results are analyzed in real time so that customer opinions, trends, or warning signals can be recognized early, the right influencers found, competitors screened, and campaigns led to success based on data. The diverse and profound analytics can easily be combined with your own data or other indicators to find correlations and help you go on air at the right moment.

Social Listening gives communication managers a 360° view of communication activities in their target markets. Thanks to state-of-the-art technology, the relevant topics and conversations about your company can be identified, extracted, and visualized from a wide variety of platforms and forums. Thanks to drilldown, you can zoom in directly on individual comments, tweets, and posts. This gives you fact-based, concrete insights — clearly presented at a glance. You can use these meaningful insights for your communication measures. At the same time, these insights form an optimal foundation for in-depth network analyses.

Companies can get the following advantages using a state-of-the-art social listening tool:

  • Reputation protection: Get instant alerts for all mentions, including potential risk alerts.
  • Opinion and market leadership: By identifying future trends, targeted campaigns can be launched at an early stage in order to position your company as an opinion leader. Developing and marketing sought-after products and services gives you a decisive competitive advantage.
  • Enhanced customer segmentation: Customer intelligence is built using artificial intelligence (AI), which continually improves the segmentation of your audiences.
  • Intelligent customer interaction: Through push messages and more, Talkwalker makes it possible to react in real time and on the right channel.
  • Social media campaign measurement and comparison: Measure the way your social media campaigns impact sentiment and brand value using proven KPI models – and compare those results with your competitors.
  • Ease of use: Together with gateB, Talkwalker delivers clear visualizations and automated, detailed reports.

We would be happy to personally show you the possibilities in this area. Just contact us.

Do you want to know more about our social listening solutions?