For marketers, 2020 has been a mixed bag. On the one hand, it’s been an arduous, uncertain road.
On the other, it’s pushed digital transformation — and the acceptance thereof — to the forefront. For marketing teams who were struggling to get executive buy-in for an improved martech stack, new omnichannel plan, or another digital effort, the shift to a more virtual way of living has been a boon.
Where does that leave you as things wrap up? You might be feeling spent from sprinting to keep up with this year’s continual changes. Take a beat and catch your breath. All of that effort will pay off in 2021.
In fact, with these three new year’s resolutions, you can make the most of the year ahead — while protecting your own sanity.