Martech’s role grows by the day. With the martech industry worth more than $121 billion and posting 22% growth year over year, it’s clear marketers are increasingly turning to technology to power their work.
And that’s meant expanding uses for martech. Certainly, it’s helpful for streamlining specific processes and automating certain tasks. But implementing the right martech and using it properly can help you accomplish wider-reaching goals, helping your brand cement its place in consumer’s minds and edge out competitors. Using martech to improve brand recognition can help to allay any concerns about the initial investment in the technology, too. Brand awareness builds equity and fosters trust. This, in turn, drives conversions (read: ROI).
In short, brand recognition can be a major difference-maker for your organization. Marketers reported that “growing brand awareness” is their #1 priority in 2020. And martech can help you do exactly that.