Today’s marketing teams watch their to-do lists grow. Now, they have to manage the ideation, creation, and distribution of seemingly countless content types (white papers, blogs, social media content, etc.) on an ever-growing number of different channels.
On top of that, as customers increasingly expect hyperpersonalization in real-time, it’s not enough to just get the right content published on the right channel. You also need to adapt your messaging to each individual and their current needs and interests.
Did reading that stress you out? You’re not alone. It’s no surprise that many marketers feel they’re facing a content crisis.
In fact, when our partner, Sitecore, conducted research into Trends in Personalization, they found that a staggering 95% of global marketing leaders are looking for a way to publish personalized content faster and more cost-effectively.
In a recent guide called “How to Solve Your Content Crisis," Sitecore highlighted three of the biggest content problems facing marketers today.