As marketing teams are asked to learn new tools and techniques on a near-daily basis, it’s important they don’t have any additional hurdles to jump. Specifically, you want to avoid issues with your marketing technologies or processes at all costs. What might seem like a small bug at first can grow into a giant roadblock. Fortunately, martech support is literally designed to help. 

Bringing in the support you need doesn’t have to be complicated, either. With a dedicated support team, you can get the right technical help for your marketing department’s specific needs.

But how do you know it’s time to bring in outside help? Here are a few red flags.

Your team is frustrated with established tools or workflows

If your team hasn’t had to learn at least one new marketing technology or process in the last few months, we’d be surprised. As consumer expectations skyrocket, marketing teams across the globe have been forced to iterate to meet them — and fast. 

New tools and workflows are supposed to help your team keep up, but that hinges on them actually working the way they should. When they don’t, the new “resources” feel more like burdens.

They’re performing the same tasks differently

How does stuff get done in your marketing department? If one individual performs a task one way while another team handles it differently, it’s a sign you’re not as synced as you could be. 

As you introduce anything new — whether that’s new martech, audience segments, processes, channels, or something else — the chasm widens.

They’re not using your martech stack

Are your marketing technologies getting used to their full potential? If you’ve got people creating content outside your CMS or sharing assets outside your DAM, the answer is no. 

The issue might lie with the technologies themselves or with the ways your team is using the tools in your stack. Start by getting clarity on where the specific bugs you’re facing arise. 

They can't measure ROI

When people are using different processes (point #2 above) or tools (point #3 above), it’s extremely challenging to get visibility into the work that’s being done. And that means it’s hard to track your ROI. 

They’re driving your IT department crazy

What’s your department’s relationship with IT like? Is IT ready to help at the drop of a hat, or have you noticed that they drag their feet as your requests pile up?

Because marketing departments lean more and more on technology, it’s key to keep your relationship with IT strong. And that probably doesn’t mean bugging them with a million little requests, especially requests for help with technologies they didn’t choose and they don’t use.

Finding the support you need

Does any of this sound familiar? It might be time to consider bringing in support. 

With a dedicated marketing support team you can call whenever things go awry, you get three things. First, you get immediate support when you need it most. Secondly, you get specialists who know martech and are perfectly positioned to squash the bug. Finally, you get a way to make sure you’re only calling on your IT department when you truly need them. 

By all means, go to your technology vendor first if there’s a specific headache you’re facing. But don’t be alarmed (or surprised, even) if they can’t provide the wraparound service you need. The vendor specializes in their technology as an island unto itself.

A marketing support team can go beyond the specific tool to understand how it works in your processes and with your people. They can help with change management, revising processes as needed to make sure what you need to work, works. And they can provide training so your team’s equipped and comfortable using the tools in place. 

If you’re feeling daunted by adding the cost of support to your marketing budget, consider that you’re already spending money on technology that’s failing. With support, you make an investment to get what you need from the contracts you’re already in with your technology providers. 

Want to learn more about what support services can do for your marketing team? We’re here.