Does any of this sound familiar? It might be time to consider bringing in support.
With a dedicated marketing support team you can call whenever things go awry, you get three things. First, you get immediate support when you need it most. Secondly, you get specialists who know martech and are perfectly positioned to squash the bug. Finally, you get a way to make sure you’re only calling on your IT department when you truly need them.
By all means, go to your technology vendor first if there’s a specific headache you’re facing. But don’t be alarmed (or surprised, even) if they can’t provide the wraparound service you need. The vendor specializes in their technology as an island unto itself.
A marketing support team can go beyond the specific tool to understand how it works in your processes and with your people. They can help with change management, revising processes as needed to make sure what you need to work, works. And they can provide training so your team’s equipped and comfortable using the tools in place.
If you’re feeling daunted by adding the cost of support to your marketing budget, consider that you’re already spending money on technology that’s failing. With support, you make an investment to get what you need from the contracts you’re already in with your technology providers.
Want to learn more about what support services can do for your marketing team? We’re here.