gateB is a global technology and consulting company with a clear focus: increasing customer value.
We empower companies
by using data and technologies to secure the decisive edge.
Strong relationships. Strong impact.
At gateB, we believe in the power of strong customer relationships. To achieve this, we combine the best capabilities of large and small teams and work closely with our customers at all levels of their organization.
Through continuous collaboration and long-term personal relationships — instead of one-off projects — we create tailored solutions with real impact. We always keep our goal in mind: sustainably increasing customer value.
Our team unites the competencies of consultants, solution architects, data scientists, engineers, and enablement specialists, working across the entire value chain: from consulting and implementation to integration and enablement services.
Behavior-based customer segmentation and clustering for personalized and targeted customer communication.
Analytics & Targeting
Integrated solutions for efficient content production, coordination, and cross-channel distribution.
Digital Asset & Content Management
Digital work environments that connect people, assets, and processes and make collaboration more efficient.
Collaboration & Planning
Marketing automation consulting and solutions for individualized customer interactions at all touchpoints.
Personalization & Execution
Consulting and integration of CRM solutions to visualize, understand, and orchestrate customer engagement.
CUSTOMER RELATIONSHIP MANAGEMENT
Definition of use cases, development of proof-of-concept agents, and integration into ongoing production.
Agentic AI Implementation
We operate internationally for our clients with teams in Steinhausen (Zug, Switzerland), Hamburg (Germany), Los Angeles (USA), Singapore, and New Delhi (India).
This allows us to combine local proximity with global delivery. We build long-term, reliable, collaborative partnerships. At the same time, we take end-to-end responsibility — from conception to implementation to further development. We think business-first, take ownership, and deliver quality that works in everyday life. You get strategy and implementation from a single source, focused on sustainable, measurable customer value.
Generative AI & Retrieval-Augmented Generation (RAG)
Agentic AI
AI Infrastructure & Integration
Machine Learning & Predictive Analytics
Our software partners
We work with leading teams.
Our references
See what we've achieved for our customers.
Implementation of a smart enterprise content management platform and integration with various subsystems. The creation, translation, and automated distribution of content across various channels enables a high degree of personalization in customer communication.
UBS Switzerland AG
Implementation of a complex digital asset management system — from initial needs analysis to conception, technical implementation, and subsystem integration to user training. Existing assets were structured into the new system.
Miele Cie. KG
Conception, execution, and support of a comprehensive training and enablement program for the introduction of new technologies, including preliminary needs analysis, specific training formats, continuous support, and adoption for sustainable anchoring.
Novartis Pharmaceuticals Corporation
Design and implementation of automated customer journeys including event management automation and orchestration of touchpoints including emails and landing pages. Data-driven segmentation ensures consistent, personalized communication across all relevant channels.
Migrosbank AG
We move your company forward.
Each of our customers has an individual history, an existing marketing stack, and their own processes, habits, and priorities. As a global consulting and implementation company, we analyze these factors to help you take exactly the right steps for your organization.
Our team
The management
Olaf Gijseman
CEO, Chairman of the Executive Board
Fabian Hotz
Founder & Owner, Chairman of the Board
René Affolter
Managing Director & Deputy CEO, Member of the Executive Board
Marco Wyler
Managing Director, Member of the Executive Board
Sascha Salis
CIO & CISO, Member of the Executive Board
Sarah Iskander
Managing Director USA, Member of the Executive Board
Christian Hessdörfer
Managing Director Germany, Member of the Executive Board
Mark Ong
Managing Director Singapore, Member of the Executive Board
Deepak Sah
Managing Director India, Member of the Executive Board
Fadi Wissa
Director, CTO USA, Member of the Executive Board
Robert Schumacher
Director Business Development, Member of the Executive Board
Falk Römer
Director Software Engineering
Matthias Känzig
Director Consulting
Our Principles
Learn what matters to us.
In our collaboration with customers, our team of consultants, architects, data experts, engineers, and enablement specialists adheres to these four principles. We're committed to them from start to finish.
Relationships first.
Trust is based on personal, continuous, and reliable collaboration. This creates resilient partnerships that provide the foundation needed for complex projects.
Business impact as our compass.
We consistently align strategy, data, and technology toward measurable added value. Clear goals, transparent KPIs, and focused priorities drive initiatives to result in genuine business impact.
Proven expertise. Reliable excellence.
We combine our experience from large-scale international projects with the highest quality standards. With proven methods, clear responsibility, and strong technology partners, we reliably deliver end to end.
Ambitious pragmatism.
We combine ambitious goals with pragmatic implementation. A consistent team from strategy to go-live, quick decisions, and clean handovers reduce complexity and keep projects manageable and efficient.
gateB is a martech and AI consulting and implementation company that helps enterprises connect marketing, sales, customer service, and data into one system of value creation, with the goal to grow customer value. gateB is part of the Brand Leadership Circle, an owner-managed group of specialized consultancies spanning brand strategy, digital transformation, marketing, sustainability, and technology. gateB focuses on the technical and operational side: architecture, platforms, automation, integration, and AI.
What does gateB actually do for its clients?
gateB consults on, designs, implements, and runs marketing, sales, and service technology for enterprises, covering strategy and use-case prioritization, platform implementation, AI-driven automation, and ongoing support. Typical engagements include rollouts or optimization of CRM and marketing automation, marketing planning, digital asset management, brand platforms, content management systems, customer journey solutions, data platforms, and agentic AI workflows, delivered end-to-end by one team instead of handed off between multiple vendors.
Which industries does gateB work with?
gateB works with financial services and insurance, technology and manufacturing, life science and healthcare, consumer brands and hospitality, retail and restaurant, and public services and utilities. Clients include Bosch, Google, Swiss Post, UBS, Swisscom, Qualcomm, Novartis, AMAG, Coop Switzerland, Chick-fil-A, and Hospital Corporation of America.
Where is gateB located, and does it work internationally?
gateB is headquartered in Switzerland and operates internationally, serving clients across Europe, the US, and Asia-Pacific through dedicated regional operations for each technology vertical and industry group. gateB has several office locations globally including Hamburg, Los Angeles, Singapore, and New Delhi.
What makes gateB different from a typical IT integrator or marketing agency?
gateB combines consulting, platform implementation, and AI engineering under one roof instead of splitting strategy, technology, and content across separate vendors. All this based on knowledge across a large number of technology vendors and partners across industries. Projects are led business-first: every technical decision, whether data architecture, martech or marketing automation setup, or service and loyalty design, is derived from the client's business goals, not the other way around.