About us

gateB is a global technology and consulting company with a clear focus: increasing customer value.

We empower
companies

by using data and technologies to secure the decisive edge.

Strong relationships. Strong impact.

At gateB, we believe in the power of strong customer relationships. To achieve this, we combine the best capabilities of large and small teams and work closely with our customers at all levels of their organization.

Through continuous collaboration and long-term personal relationships — instead of one-off projects — we create tailored solutions with real impact. We always keep our goal in mind: sustainably increasing customer value.

Our team unites the competencies of consultants, solution architects, data scientists, engineers, and enablement specialists, working across the entire value chain: from consulting and implementation to integration and enablement services.

Behavior-based customer segmentation and clustering for personalized and targeted customer communication.

Analytics & Targeting

Integrated solutions for efficient content production, coordination, and cross-channel distribution.

Digital Asset & Content Management

Digital work environments that connect people, assets, and processes and make collaboration more efficient.

Collaboration & Planning

Marketing automation consulting and solutions for individualized customer interactions at all touchpoints.

Personalization & Execution

Consulting and integration of CRM solutions to visualize, understand, and orchestrate customer engagement.

CUSTOMER RELATIONSHIP MANAGEMENT

Definition of use cases, development of proof-of-concept agents, and integration into ongoing production.

Agentic AI Implementation

We operate internationally for our clients with teams in Steinhausen (Zug, Switzerland), Hamburg (Germany), Los Angeles (USA), Singapore, and New Delhi (India).

This allows us to combine local proximity with global delivery. We build long-term, reliable, collaborative partnerships. At the same time, we take end-to-end responsibility — from conception to implementation to further development. We think business-first, take ownership, and deliver quality that works in everyday life. You get strategy and implementation from a single source, focused on sustainable, measurable customer value.

Our expertise

Explore our services.

Overview

Marketing & Communication

Marketing Planning & Orchestration
Omnichannel Content Lifecycle
Customer Experience & Marketing Automation
Brand Activation
Data-Driven Marketing

Sales

Customer Lifecycle Management
Customer Relationship Management (CRM)
Sales Enablement
Lead Management

Customer Service Management

Customer Service Management
Enterprise Chatbots
Loyalty Management

Data & Analytics

Data Architecture
Data Platforms & Integrations
Analytics & ML Modeling
Business Intelligence Reporting & Dashboards

Artificial Intelligence

Generative AI & Retrieval-Augmented Generation (RAG)
Agentic AI
AI Infrastructure & Integration
Machine Learning & Predictive Analytics

Our software partners

We work with leading teams.

Our references

See what we've achieved for our customers.

Implementation of a smart enterprise content management platform and integration with various subsystems. The creation, translation, and automated distribution of content across various channels enables a high degree of personalization in customer communication.

UBS Switzerland AG

Implementation of a complex digital asset management system — from initial needs analysis to conception, technical implementation, and subsystem integration to user training. Existing assets were structured into the new system.

Miele Cie. KG

Conception, execution, and support of a comprehensive training and enablement program for the introduction of new technologies, including preliminary needs analysis, specific training formats, continuous support, and adoption for sustainable anchoring.

Novartis Pharmaceuticals Corporation

Design and implementation of automated customer journeys including event management automation and orchestration of touchpoints including emails and landing pages. Data-driven segmentation ensures consistent, personalized communication across all relevant channels.

Migrosbank AG

We move your company forward.

Each of our customers has an individual history, an existing marketing stack, and their own processes, habits, and priorities. As a global consulting and implementation company, we analyze these factors to help you take exactly the right steps for your organization.

Our team

The management

Olaf Gijseman

CEO, Chairman of the Executive Board

Fabian Hotz

Founder & Owner, Chairman of the Board

René Affolter

Managing Director & Deputy CEO, Member of the Executive Board

Marco Wyler

Managing Director, Member of the Executive Board

Sarah Iskander

Managing Director USA, Member of the Executive Board

Christian Hessdörfer

Managing Director Germany, Member of the Executive Board

Mark Ong

Managing Director Singapore, Member of the Executive Board

Deepak Sah

Managing Director India, Member of the Executive Board

Fadi Wissa

Director, CTO USA, Member of the Executive Board

Robert Schumacher

Director Business Development, Member of the Executive Board

Falk Römer

Director Software Engineering

Matthias Känzig

Director Consulting

Our Principles

Learn what matters to us.

In our collaboration with customers, our team of consultants, architects, data experts, engineers, and enablement specialists adheres to these four principles. We're committed to them from start to finish.

Relationships first.

Trust is based on personal, continuous, and reliable collaboration. This creates resilient partnerships that provide the foundation needed for complex projects.

Business impact as our compass.

We consistently align strategy, data, and technology toward measurable added value. Clear goals, transparent KPIs, and focused priorities drive initiatives to result in genuine business impact.

Proven expertise. Reliable excellence.

We combine our experience from large-scale international projects with the highest quality standards. With proven methods, clear responsibility, and strong technology partners, we reliably deliver end to end.

Ambitious pragmatism.

We combine ambitious goals with pragmatic implementation. A consistent team from strategy to go-live, quick decisions, and clean handovers reduce complexity and keep projects manageable and efficient.

OUR CUSTOMERS