Marketing & Communication
We translate brand strategy into measurable excellence. Combining a clear vision, the right technology, and well-orchestrated processes helps you achieve maximum impact at every touchpoint.
Realize the future of marketing.
Sustainable marketing scales personalized experiences in real time across channels in an automated way. To make that a reality, we break down data silos, build integrated platforms, and leverage AI for next best actions.
Our services
What we offer in the field of marketing & communication.
Marketing Planning & Orchestration
We overcome silos and enable central control of budgets, resources, and campaigns. This way, you get agile marketing planning that seamlessly translates strategy into operational excellence.
Omnichannel Content Lifecycle
Make personalized content scalable across all channels with maximum ROI. Intelligent, automated lifecycle management helps you make the most of your digital assets from creation to distribution.
Customer Experience & Marketing Automation
We enable seamless, personalized customer journeys in real-time. How? Through precisely aligned marketing, sales, and service processes thanks to data-driven automation.
Brand Activation
With centrally controlled templates and assets that make brands efficiently and consistently experienceable at every touchpoint, we enable teams to communicate in brand-conforming ways all across the globe.
Data-Driven Marketing
We translate complex data into actionable insights. At the same time, we make marketing performance measurable, targeted, and future-proof through predictive analytics.
What sets us apart
Customer value through meaningful experiencesThat's how marketing becomes real business success.
"We transform your visions into measurable results — and stage your brands, products, and messages as a powerful experience at every touchpoint."
Christian Heßdörfer, Managing Director Germany
CommonChallenges
Our clients aren't alone in facing these challenges. That's why we've worked to find the right solutions.
Content without scalable omnichannel lifecycle
Assets are manually adapted and distributed without traceable versioning, reuse, and governance. Time-to-market suffers.
This is what we mean by impact.
More about us5–10%
more revenue through marketing and sales alignment
> 10%
Sales impact through optimized channel mix
30%
more qualified leads
Our references
Companies realize sustainable marketing impact with gateB.
Support for Swisscom in migrating to the BSI marketing automation solution as a central basis for omnichannel marketing. Expansion of the setup through integration of relevant channels and processes as well as connection of the existing SC Preference Service Portal (including backend) for customer management. Customers manage data and preferences easily and GDPR-compliantly for better acquisition and a consistent customer experience.
Swisscom AG
Implementation of a marketing planning tool for central control of design, organization, execution, and measurement of all marketing activities. The solution provides transparency over budgets, timings, and performance, supporting consistent, data-based campaign planning across all teams.
Ernst & Young AG
Implementation of a smart enterprise content management platform and integration with various subsystems. The creation, translation, and automated deployment of content in various channels enables a high degree of personalization in customer communication.
UBS Switzerland AG
Design and implementation of automated customer journeys including event management automation and orchestration of touchpoints including emails and landing pages. Data-driven segmentation ensures a consistent, personalized approach across all relevant channels.
Migrosbank AG
Introduction of a digital asset management (DAM) solution for coordinated access to needed content. A clear structure and organized storage of various media formats enable efficient finding, reuse, and consistent deployment of assets across teams and channels.
Swiss Federal Railways
Implementation of a content management solution for the annual report. Multiple user groups edit content directly within the layout, financial reporting is highly automated, and language services for translations are seamlessly integrated. This leads to faster creation of consistent report versions across formats, languages, and approval processes.
Coop Switzerland
Development of a marketing portal for AMAG for centralized management from planning to creation of promotional materials. The solution supports local dealers and partners with workflows, templates, and rapid provision, reducing lead times and improving brand consistency.
AMAG Automobiles and Engines AG
Implementation of a global digital asset management (DAM) and workflow solution as a central hub for global and local marketing assets. Content can be efficiently shared, reused, and deployed faster. The standardized DAM also creates a clean foundation for marketing inputs.
Beko Household Appliances
Implementation of a complex digital asset management system — from initial needs analysis to design, technical implementation, and integration with subsystems all the way through to user training. Existing assets were structured and migrated into the new system.
Raiffeisen Switzerland
Design, execution, and support of a comprehensive training and enablement program for the introduction of new technologies – including preliminary needs analysis, specific training formats, continuous support, and adoption for sustainable anchoring.
Novartis Pharmaceuticals Corporation
Our software partners
We work with leading teams.
Sarah Iskander
Managing Director USA, Member of the Executive Board
We look forward to meeting you.
Frequently Asked Questions
Everything you should know about it:
What is marketing planning and orchestration, and why do companies need it?
Marketing planning and orchestration is the central management of strategic plans, budgets, resources, and campaigns across teams and channels, replacing siloed planning in spreadsheets or disconnected tools. gateB implements marketing planning platforms (such as the one built for ZKB or Ernst & Young) that give full transparency over budgets, timings, and performance and translate strategy into operational execution.
What is a headless CMS, and why would an enterprise switch to one?
A headless CMS separates content management from the presentation layer, so content is created once and delivered via API (or in modern times via MCP) to websites, apps, AI chatbots and other channels instead of being tied to a single frontend. Enterprises typically move to a headless CMS such as Storyblok or censhare, both gateB partners, when they run multiple overlapping CMS tools, struggle with omnichannel publishing, or need faster, more secure content delivery. Forrester research on headless CMS found meaningful cost and time-to-market gains within three years.
What is digital asset management (DAM), and what problem does it solve?
Digital asset management is a system for centrally structuring, storing, and distributing marketing and brand assets so teams can find, reuse, and deploy the right content consistently across markets and channels. gateB has implemented DAM solutions for organizations including bp, Kraft Heinz, Swisscom, United Internet, Zeiss, Qualcomm, Jollibee, Swiss Federal Railways, and Beko, typically covering requirements analysis, tool selection, metadata structure, workflow design, and migration of existing assets.
What does an omnichannel content lifecycle actually involve?
An omnichannel content lifecycle covers every stage of a content asset from creation and approval to localization, distribution, and reuse across all customer-facing channels. gateB builds this with intelligent, automated lifecycle management so content scales with maximum ROI instead of being manually re-created for each channel, which is one of the most common causes of slow time-to-market.
How does data-driven marketing differ from traditional marketing measurement?
Data-driven marketing uses predictive analytics to turn marketing performance data into forward-looking recommendations, rather than backward-looking reports built in spreadsheets. gateB implements this through unified data architecture, marketing dashboards, and machine learning models for churn prevention, next-best-offer, and dynamic segmentation, which clients such as Sika Switzerland and Caritas Switzerland have used for measurable campaign impact.