Event: Strong customer relationships through smart personalization

In the competition for customer attention and loyalty, which companies will win? The ones that enable high-quality and maximally individualized interactions in all phases of the customer journey.

With digitalization, products (the what) are increasingly becoming commodities, while the surrounding experience (the how) is becoming a key success factor — in lead generation and customer acquisition as well as in customer retention.

Often, it's the increasing number of interaction points and human-technology-process silos that make more and better personalization difficult (not to mention the lack of resources within the organization).

How can your organization, department, or team move from traditional ways of working to a data and technology-driven method that improves the personalization of the customer experience?

At our event on Wednesday, March 29 in Sihlcity, Zurich, we will provide answers. Join our keynote speakers, roundtable guests, and partners to learn more.

Event program I Wednesday, March 29:

08.00
Networking coffee

08.45
Keynote speech by Susanne Thellung, CEO, Schwyzer Kantonalbank

09.15
Interview with Thomas Buschor, Head of Customer Value Management, Swisscom

09.45
Networking coffee

10.15
Roundtable 1: Personalization starts with concrete data and succeeds with smart automation I Networking

10.45
Speech by Agata Magness, Global Communications Transformation Senior Manager, bp

11.15
Roundtable 2: Content operations put to the test! A behind-the-scenes look at efficient personalization I Networking

11.45
Wrap-Up

The event will take place at the Folium, Sihlcity (Zurich).

Roundtable with Robert Schumacher, pioneer in data-driven marketing; Thomas Walther, Head of Data & Analytics, Mobiliar; Sonja Homberger, Marketing Automation Team Leader, PostFinance; and Marco Wyler, Managing Director, gateB.

Fragmented data landscapes, organizational departmental silos, a continuous customer journey across all touchpoints. These are just some of the challenges that arise as organizations tackle the personalization of customer experience.

In this session, we will explore questions like:

• How does intelligent data management succeed, from collecting to analyzing to the meaningful use of customer data with the help of a marketing automation solution?

• What specific measures are required to get one step closer to an end-to-end customer journey?

• What use cases or best practices make the benefits of greater personalization more concrete?

Join the discussion, exchange ideas, and get practical insights.

Roundtable with René Affolter, Managing Director, gateB; Oliver Vedolin, Head of Digital Communications & Activations, UBS Switzerland AG; and Uli Meier, Managing Director, gateB.

The personalization of customer interactions places new and increasingly complex demands on the creation, management, and performance measurement of multimedia content. Processes, technologies, and ways of working have to be put to the test and aligned with the future.

This session will explore questions including:

• How do you move from old methods and complex legacy systems to modern content ops that can be strategically managed?

• How do others operate effective content lifecycle management?

• How do leaders work with their teams to move from status quo to content ops with high and relevant output for customers?