Joins Us at the 2023 Swiss Customer Relations Forum
Learn first-hand how customers interface with artificial intelligence at the Swiss Customer Relations Forum 2023. Join us to get practical insights on delivering an end-to-end, AI-supported customer journey.
This year's Swiss Customer Relations Forum — on August 31 at the Zurich Marriott Hotel — is all about artificial intelligence (AI). Join us to explore its revolutionary influence on customer relations and the customer experience.
The event is aimed at all marketing, customer service and sales professionals and executives who want to stay on top of the latest technologies and trends.
With four conference spaces, twelve Best Practice sessions and six interactive workshops, the day's program offers a variety of opportunities to share, learn and network.
Don't miss the workshop we're co-hosting with our partner, Bloomreach, on delivering an "End-to-end Customer Journey."
Get practical insights for your path to a continuous customer journey in our workshop.
End-to-end customer journeys are still relatively rare — but marketing organizations are under increased pressure to deliver a positive customer experience. There is no single solution for success. Every company approaches this complex topic differently.
In the workshop, we will work together with our main speakers from the companies Mammut and Blacksocks to illuminate the various dimensions and develop promising approaches. Specifically, we cover:
Data: From data analytics to insights to actions
Culture: From inside-out to outside-in
Processes: From decentralized to centralized
Technology: From third-party cookies to first-party cookies; CRM vs. CDP
Organization: Centralized or decentralized?
Join the workshop with Robert Schumacher, pioneer in data-driven marketing, Manuel Tönz, Director of Client Strategy at Bloomreach, Johannes Metral, Teamlead Consumer Engagement & Loyalty, Mammut Sports Group, and Tobias Flückiger, Intrapreneur Online-Marketing & E-Commerce, Blacksocks, to share your experiences, discuss with your peers and get practical insights for your path to customer experience excellence.
Reserve your place today. You can expect exciting insights, stimulating discussions and a unique networking experience. See you soon in Zurich!